由于中国消费者的生活习惯和方式的不同，以小业态为核心的商业体在中国将占据主流。特别是在新零售的助力下，线上线下充分融合将为品牌带来扩展影响力的机遇。品牌要定制区域化策略，合理布局产品，辅之以量身定制的产品创新，借助线上与线下的渠道实现零售商与品牌的互利共赢。
由于中国消费者的生活习惯及方式不一样，小业态在中国乃大势所趋
Small format stores are growing much faster in China than global average
新零售时代助力小业态腾飞的三大引擎
Three engines in the ‘new retail’ era to empower the new big growth of small format stores
更多新零售小业态和模式创新，迎合越来越精细化的消费者需求
Different versions of new formats and business models, meeting increasingly sophisticated consumer needs
小业态更能满足消费者的随时随地的购物需求
Small format store also caters the always-on consumption need
配送服务加持小业态的进一步发展
Delivery service further drives small format store’s growth
6大杠杆致胜小业态
6 levers for brands to win in small format stores
致胜小业态必须因地制宜
Regionalized strategy is a must to win in small format stores
小业态货架空间有限，合适的产品组合迎合消费者需求尤为重要With limited shelf space, different product assortment is essential to meet consumers needs
通过更直接的促销促进关联购买Drive bigger basket through more direct promotion and selling at cashier
购买决策时间更短,产品创新迎合小业态购物场景As consumers spend less time browsing the shelf, shelf display & package design will have to be eye catching
线上线下充分融合，营造全渠道消费场景，扩大品牌影响力Leverage O2O delivery capabilities to expand into new territories and create omni-channel opportunities
小业态与品牌紧密合作，创造多种玩法，提供给消费者与众不同的体验Co-brand campaign to create win-win for both and bring unique shopper experiences
品牌商何把握小业态的大机会Implications to brands to capitalize the big opportunities for small format stores
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